Solae

A successful marketer of performance products wanted to extend their strong brand name to a new line of nutrition bars. The marketer had in-depth understanding of their target consumer's needs but lacked the experience and expertise necessary to bring food products to market.

Working closely with the marketer to understand their consumer target, Solae's marketing and technical team developed a customized solution that allowed the marketer to get to market quickly with a product that was novel and unique to the nutrition bar category.

• The close collaboration between the marketer and Solae's marketing and technical team resulted in a product that successfully addressed the needs and interests of the target consumer.
• Solae's technical support team provided a turnkey solution, essentially acting as the marketer's R&D department. Solae's team formulated the bars, completed all sensory, shelf life and pre-production quality testing, and worked with the marketer to identify and secure a co-packer for the product.
• Solae's technical support significantly reduced the marketer's investment in product development and enabled them to be in the market with a new product in less than nine months.
• Encouraged by the success of their new product launch, the marketer is now looking beyond nutrition bars at new opportunities in other healthy foods and beverages.