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Media Room -
News Release
CONTACT:
Geri Berdak
The Solae Company
314.982.2588
gberdak@solae.com
YOGURT & SOY INDUSTRY LEADERS FORM PARTNERSHIP
TO INTRODUCE INNOVATIVE NEW PRODUCT
ST. LOUIS, MO., May 31, 2005 – Yoplait, one of the world’s
largest yogurt producers, and The Solae Company, a global leader
in the research and application of soy protein, have joined forces
to introduce a new Yoplait Solae® co-branded product that combines
the health benefits of dairy and soy proteins in a “good for
your body” spoonable yogurt.
The new product, Bioplait, contains Solae® brand soy protein
and Yoplait fermented dairy know-how. It is being launched in France
and is the result of months of research and development to provide
the perfect blend of taste and nutrition. The product comes in three
flavors (original, strawberry, and peach) and is available at virtually
all major grocery retailers throughout France.
Yoplait is supporting the launch of Bioplait with a television
and print advertising campaign, which features the Solae co-brand
as a “great-tasting ” and “good for your body”
protein. Product packaging also underscores soy protein’s
role as a complete protein which can help maintain a healthy heart.
“The introduction of Bioplait addresses growing consumer
demand for new healthy, nutritious and convenient foods to add to
their daily diet,” said Lucien Fa, Yoplait’s president.
“While yogurt is already acknowledged as a healthy food, incorporating
the additional health benefits of Solae? soy protein will maximize
consumer interest, especially since The Solae Company has cracked
the code in providing a product that delivers on both taste and
nutrition.”
According to Tony Arnold, president and chief executive officer
of The Solae Company, “We are delighted to partner with a
global market leader like Yoplait. Bioplait is a perfect example
of how the valuable consumer insights we gather through intensive
market research and our relentless pursuit of taste and functional
solutions for our customers combine to bring successful products
to the marketplace.”
Arnold said Bioplait joins a growing list of more than 40 co-branded
products in the US and globally that currently utilize Solae®
brand soy protein as a “trust mark” of great-tasting
nutrition.
Yoplait And Solae Join Forces – Add One
Both Fa and Arnold credit the launch of Bioplait to steadily increasing
consumer recognition of the health benefits of soy protein. In the
U.S. alone, 74% of Americans perceive soy protein as a healthy dietary
choice. In France the number is similar. To help provide additional
information on the health benefits of soy protein for consumers,
both the U.S. and European governmental agencies have approved health
claims in the past, linking the consumption of soy protein with
lowering cholesterol, and are currently reviewing petitions for
new health claims. In the U.S., The Food and Drug Administration
is expected to make a decision in late spring on a qualified health
claim linking soy protein consumption with a reduced risk of breast,
prostate and gastrointestinal cancers.
About The Solae Company
A global leader in the research and application of soy protein,
The Solae Company, based in St. Louis, Missouri, serves food and
beverage manufacturers, dietary supplement developers, retailers
and consumers in 100 countries worldwide including the United States
and Canada, Europe and the Middle East, Latin America and the Asia/Pacific
region. The company was formed through an alliance between Bunge
Limited (NYSE: BG) and DuPont (NYSE: DD). For more than 30 years,
The Solae Company has invested in fundamental research to understand
the health benefits of soy protein to provide better ingredients
for better living. Researchers at more than 180 leading universities
and research institutions have use soy protein products produced
by The Solae Company in hundreds of completed and ongoing soy studies.
For more about the health benefits of soy protein, including additional
research and resources, please visit www.thesolaecompany.com
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