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Media Room -
News Release
CONTACT:
Geri Berdak
The Solae Company
314.982.2588
gberdak@solae.com
THE SOLAE COMPANY UNVEILS NEW CORPORATE TAGLINE
ST. LOUIS, MO., February 8, 2005 – “Better Ingredients
for Better Living™” was unveiled today as the new corporate
tagline for The Solae Company, a global innovator in technology
development and the research and application of soy protein and
other characterizing ingredients in great-tasting, better-for-you
foods and beverages.
“’Better Ingredients for Better Living™’
concisely captures who we are and what we do,” said Garnet
Pigden, global vice president of marketing and business development
for The Solae Company. “The statement accurately positions
The Solae Company as a company that markets a wide variety of high
quality products that bring value to the end-user by making foods
and beverages that are healthier, more flavorful, more stable, more
appealing and more affordable.”
The Solae Company’s portfolio of products includes soy protein,
lecithin, fiber and polymer. Its Solae® soy protein brand is
currently licensed by more than 40 companies worldwide and appears
on more than 60 different products as a “trust mark”
of proven nutrition. Some co-branded products include 8th Continent©
soymilk and Gardenburger® Meatless Products.
“Better Ingredients for Better Living™” is being
launched globally today throughout The Solae Company’s worldwide
network. It will appear in all trade advertising and collateral
materials including brochures, business cards, letterhead and presentations,
as well as the company’s website.
The new tagline comes on the heels of the launch last year of
the company’s first-ever cable advertising campaign. Since
the debut of the campaign, awareness of the Solae® brand has
increased with one out of four women now recognizing the Solae®
brand. In addition, 74 percent of Americans now believe that soy-based
ingredients are healthy dietary choices.
“Given our consumer-led and customer-driven philosophy,
combined with an outstanding portfolio of products that an ever-increasing
share of consumers are demanding, we believe The Solae Company is
positioned for unparalleled growth as we move into the second half
of this decade and beyond,” Pigden said.
About The Solae Company
A global leader in the research and application of soy protein,
The Solae Company, based in St. Louis, Missouri, serves food and
beverage manufacturers, dietary supplement developers, retailers
and consumers in 100 countries worldwide including the United States
and Canada, Europe and the Middle East, Latin America and the Asia/Pacific
region. The company was formed through an alliance between Bunge
Limited (NYSE: BG) and DuPont (NYSE: DD). For more than 30 years,
The Solae Company has invested in fundamental research to understand
the health benefits of soy protein. Researchers at more than 180
leading universities and research institutions have used soy protein
products produced by The Solae Company in hundreds of completed
and ongoing soy studies. For more about the health benefits of soy
protein, including additional research and resources, please visit
www.thesolaecompany.com.
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