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Media Room - News Release
J.P. Lincoln for Tumaro’s Andrew Shea for Solae
January 26, 2006
LOS ANGELES, CA - January 26, 2006 – Tumaro’s Gourmet Tortillas, America’s best- selling flavored tortilla brand, today launched a new line of flatbreads incorporating Solae® brand soy protein. The new Soy-full Heart flatbreads are the first nationally distributed soy-fortified flatbreads in the country and come in three varieties: Wheat, Soy & Flax, 8 Grain ‘N Soy, and Apple ‘N Cinnamon. The flatbreads are also the first to carry the “Good Source of Whole Grains” stamp by the Whole Grains Council. Soy-full Heart flatbreads have 4g of fiber, 6g of protein and thanks to the flax in the Wheat, Soy & Flax flavor, have 420mg of Omega-3s. Taking “multi-grain” to new heights, Tumaro’s new line is made with multiple whole grain flours. All varieties are 92% fat free, have 0 grams of trans fats, low cholesterol, low sodium, and are Kosher. “Solae® soy protein gives our flatbreads a nutritional punch that is unmatched in the industry,” says Brian Jacobs, Vice President of Tumaro’s. “Fortified with Solae® soy protein, Omega 3s, multiple whole grains and great taste, we expect our new flatbreads to revitalize the category.” “Research strongly indicates that eating a diet rich in soy protein can help lower cholesterol and may help prevent heart disease,” said Greg Paul, Ph.D., protein expert and director of health and nutrition for The Solae Company. “Unlike other protein sources, soy protein is low in fat and cholesterol-free.” The new 2005 Dietary Guidelines recommend all Americans eat at least 3 daily servings (or 48 grams) of whole grains. Recent studies show that eating this amount of whole grains can reduce the risk of heart disease by 25 to 36 percent, strokes by 37 percent, Type II diabetes by 21 to 27 percent, digestive system cancers by 21 to 43 percent and hormone-related cancers by 10 to 40 percent. About Tumaro's Based in Los Angeles, California, Tumaro's Gourmet Tortillas is the country's best-selling flavored tortilla brand, a category the company first introduced a decade ago. Offering delicious and nutritious tortillas, wraps, and flatbreads through retailers throughout the country and through its successful food service division, Tumaro's products have received numerous national food awards. Herman Jacobs, former owner of Hain Pure Food Company and Hollywood Foods, and his son, Brian Jacobs, own the company. For more information, visit www.tumaros.com.. About The Solae Company The Solae Company is a global innovator in the research and application of soy protein. It serves food and beverage manufacturers, dietary supplement developers, retailers and consumers in 100 countries worldwide, providing them with better ingredients for better living. Headquartered in St. Louis, Missouri, the company was formed through an alliance between Bunge Limited (NYSE: BG) and DuPont (NYSE: DD). For more information, visit www.solae.com. # # # Editor’s Notes: According to the latest Aspex Research report for the Tortilla Industry Association, tortillas grew to become a $6.1 billion industry in 2004, reflecting a growth of 17% over the last two years. The TIA predicts the future of the tortilla industry lies in product diversification, led mostly by flavored, low-fat and different-size tortillas. In 1999, the U.S. Food and Drug Administration emphasized the value of adding soy protein into a balanced, healthful diet, acknowledging that it may help prevent heart disease. More than 61 million Americans suffer from the condition, which is the number one killer of U.S. adults. Not all soy proteins are equal in quality. The Solae ® brand
soy protein used to make Soy-full Heart Flatbreads is the result
of more than 30 years of research. Because of its unparalleled quality,
researchers from around the world have used the company’s
soy protein products in some 400 health studies.
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