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Media Room -
News Release
Contact:
David Witt for 8th Continent
763/764-2487 or david.witt@genmills.com
Andrew Shea for The Solae Company
314/982-1314 or ashea@solae.com
8th Continent? Launches Nation’s First
Refrigerated Juice/Soy Beverage
MINNEAPOLIS and ST. LOUIS (January 31, 2006) –
8th Continent Soymilk today launched 8th Continent Refreshers, America’s
first refrigerated juice and soy protein blended beverage. Each
8 oz. serving of the heart healthy drink contains real fruit juice,
20% of the daily value of calcium, 100% of daily value of Vitamin
C and 6.25 grams of Solae ® brand soy protein.
“Each glass of 8th Continent Refreshers has the great taste
of juice and the goodness of Solae ® brand soy protein,”
said John Starkey, Marketing Director at 8th Continent. “Our
expertise in blending soy protein with other ingredients ensures
that our products delight consumers with a delicious taste experience
every time they take a sip. Consumers will love this healthy and
refreshing way to add soy protein to their diet.”
8th Continent is no stranger to successfully launching new beverages.
Sales of the company’s popular line of soymilks continue to
grow, earning 17 percent of refrigerated soymilk category sales
after only two years of nationwide availability. Demand for soy
beverages will likely continue growing as manufacturers introduce
new products with improved taste and a greater presence in mainstream
retail outlets.
“8th Continent brings consumers a new attitude about wellness.
Our products not only have great taste, but a heart health benefit,”
added Starkey.
Few foods have been examined as thoroughly as soy. In 1999, the
U.S. Food and Drug Administration concluded 25 grams of soy protein
per day as part of a diet low in saturated fat and cholesterol may
help lower cholesterol and reduce the risk of heart disease. New
research is currently exploring soy protein’s role in other
areas of human nutrition, including weight management.
“Making a difference isn’t about waiting for miracle
solutions,” said Greg Paul, Ph.D. and director of health and
nutrition at The Solae Company. “It’s about sticking
with small changes that together take you to a healthier place.”
8th Continent Strawberry-Banana Refreshers and 8th Continent Orange-Pineapple-Banana
Refreshers are available in 48 oz. bottles and can be found in the
refrigerated section of many grocery stores for a suggested retail
price of $3.29.
About 8th Continent
8th Continent, LLC is a joint venture between General Mills and
DuPont Nutrition & Health. The mission of the joint venture
is to provide consumers with both a new way to think about soymilk
as well as a great-tasting soymilk. For more information, visit
www.8thcontinent.com.
About The Solae Company
The Solae Company is a global innovator in the research and application
of soy protein, providing food and beverage manufacturers across
the world with better ingredients for better living. Headquartered
in St. Louis, Missouri, the company was formed through an alliance
between Bunge Limited (NYSE: BG) and DuPont (NYSE: DD). For more
information, visit www.solae.com.
8th Continent ® is a registered trademark of 8th Continent,
LLC
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