Delivering Results: Case Studies

Weight Management Bar

Challenge

A retail marketer of weight management nutrition bars needed to reduce the cost of their product line to remain competitive in the market, and recognized the growing marketing opportunity for bars with higher protein. However, they lacked the R&D resources and time to allocate to product development.

Solution

Solae's technical support team modified the existing products formulation by replacing dairy proteins with SUPRO® soy protein, delivering cost savings with no sacrifice in product quality. Additionally, the solution enabled the creation of a new line of great-tasting, higher-protein bars, at a cost equal to the original formulation.

Results

  • In the existing product formulation, the marketer realized a 20 percent cost savings when dairy protein was replaced with SUPRO® soy protein.
  • A new line of nutrition bars was created that delivered 50 percent more protein at no additional cost versus the original formulation.
  • Replacement of dairy protein reduced fluctuations in formulation costs for improved cost management.
  • Solae's technical support resources enabled the marketer to accelerate the implementation of the new formula in the existing line and get into the market with a new line ahead of schedule.

Did You Know?

Solae provides more than 1,000 products used by thousands of customers in nearly 100 countries around the world.

More

The Power of Sports Nutrition

Soy protein supports muscle development and helps promote increased strength during exercise training.

More

Solae E-Newsletter

Subscribe to Solae's monthly e-newsletter to learn more about how innovative soy solutions are positively impacting today's foods.

Subscribe