Cereals

In today's market, cereal manufacturers are responding to consumer demand for nutritious and more functional ingredients. Consumers want more out of breakfast. According to a quantitative market research study1 that investigated consumer awareness and attitudes on higher-protein breakfast foods, consumers with children under age 18 living at home recognized as important the fact that protein makes breakfast more nutritionally balanced and satisfying, provides long-lasting energy and can help sustain children's energy and focus levels at school. Because soy protein is a high-quality protein, it has been shown to support satiety and sustain energy levels in adults and kids. It is low in saturated fat and carbohydrates, cholesterol-free and heart-healthy, supported by a FDA heart-health claim.

Soy fiber also has many nutritional benefits, particularly with digestive health, which consumers understand more today than ever. Solae's soy fiber is unique in that if offers both soluable and insoluable fiber benefits, which other soy fibers do not. Fiber fortification in the cereal market continues to grow, as consumers become more educated on fiber benefits.

Consumers are looking for healthier breakfast options for their families, which provides an opportunity for cereal manufacturers to fortify their cereals with high-quality soy protein isolates, soy protein nuggets and soy protein concentrates, as well as soy fiber, depending on the application need. Soy lecithins can also be used in breakfast cereals as an extrusion aid, contributing to improved processing for extruded, often low-fat products.

Solae's research and development team of food, nutrition and flavor scientists works with food processors to help guide them on the use of Solae's protein and fiber ingredients to achieve the best taste, nutrition and cereal product performance. Solae gives customers the satisfaction and peace of mind that Solae products arrive only after undergoing stringent safety and quality procedures. Solae is the industry leader in quality and safety, and sets the standard for consistent protein ingredients.

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1Solae Consumer Research, Opportunities for Protein-Enhanced Foods Targeting the Breakfast Occasion, 2007

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